BOOST YOUR MEMORY
Students sweating out that last big exam before the Christmas holidays, take heart. The answer to those late-night-cramming-blues might literally be as plain as the nose on your face.
The implications of scent research upon education are profound. In his book Fragrance Louis Vuitton wallet Replica, Edwin T. Morris states, 揥hen children were given olfactory information along with a word list, the list was recalled much more easily and better retained in memory than when given without olfactory cues.?
Research is providing a fascinating insight into how scent can affect memory, and the role sleep plays in memory formation. In one study, although students did not notice the presence of a rose bouquet while they were sleeping, their brains were found to be paying attention. Subsequently these students retained an almost perfect memory of their subject material while undergoing tests accompanied by the scent of roses (97 percent), compared to 86 percent recall when no scent was used. Furthermore, a team of German neuroscientists reported that by spritzing research subjects with rose scent as they performed a memory exercise, then spritzing them again when they were sound asleep, the researchers could improve their subjects?recall by 13 percent. That equates to a substantial grade point increase for both the struggling and the excelling student.
So, why does what we smell have such a profound impact on what we remember? Put simply, When We Smell, We Feel. Scent Marketers coined the term 揚roustian Effect?to describe the nostalgic recall triggered by odor in homage to French author Marcel Proust, whose novel Remembrance of Things Past was the first to explicitly link smell to memory. For Proust, it was the aroma of madeleine cakes which summoned up pleasant memories of his childhood. For another, it might be pipe tobacco or lavender sachet, and the reaction might be a vivid mental image or a simple shift in mood. Whatever the trigger, and whatever our individual conditioned response, smell is the most direct expressway to our brains, leaving all other senses in the dust.
When the other senses (sight, sound, taste, touch) reach our receptive centers, they are first routed through the interpretive reasoning centers of the left brain, needing to be identified and assimilated before circuitously making it to the emotional centers which tell us how we feel about the information. But when the olfactory bulb detects a smell梬hile we are eating, drinking, making love, having an emotional experience, or studying for that all-important test梚t alerts the cerebral cortex and sends a chemical message directly into the limbic system of the right brain, before any left-brain analysis can muddy the waters.
So, what about after you get the diploma in hand and move into the increasingly competitive job market? Does the smell-trick still give you an edge?
Absolutely. Not only will those same olfactory associations enable you to remember all your bullet points for that all-important presentation, a scented workplace will increase your productivity.
Japanese businesses have a long tradition of using aromas to boost brainpower, often much more adeptly than in other cultures. Interestingly, a large construction company was one of the pioneers of scent delivery in Japan. The Shimizu Corporation started to incorporate aroma systems into their buildings, diffusing lavender or rosemary into the lobby, and lemon or eucalyptus in general office areas to keep the workers alert.
A fragrance company, Takasago showed the results of a study relating the reduction of clerical error to the use of essential oils. Keyboard punching errors fell by 20 percent when the air was scented with lavender and 33 percent when jasmine then was substituted. There was an astonishing 54 percent reduction in clerical error when workers were exposed to lemon oils. And by intermittently changing aromas, efficiency levels were maintained. The Kajima Corporation, in the construction industry, infuses strategic blends of aromas into different areas of buildings at specific times of day according to the male-to-female ratio in specific departments. Scents include lemon in the mornings, soothing floral and wood fragrances at midday, lemon-jasmine to combat after lunch
In his groundbreaking book Whiff: The Revolution of Scent Communication in the Information Age, author C. Russell Brumfield shows how scent is a powerful trend that is rapidly changing the way we do business and lead our lives. In Whiff, readers will learn how the powers of scent can assist us in recognition and identification, enhance our comprehension and recall, improve our sense of direction, help us reduce errors, relax us, lower our blood pressure and insulin levels, warn us of impending danger, stimulate sexual interest, and eradicate disease from airborne viruses. Modern science has decoded the lost language of scent, unlocking a treasure-trove of subtle, yet significant influences. The future is rich with a bounty of yet-to-be discovered scent applications. HotNews PJMY12XIAOXU0827 ：
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